Tuesday, 15 April 2014

PFDC Sunsilk Fashion Week 2014 Day 3 Pictures

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PFDC Sunsilk Fashion Week 2014 Day 3 Pictures
The Pakistan fashion week design council in collaboration with Sunsilk presented the third day of the PFDC Sunsilk fashion week 214. In keeping with the objective of furthering fashion retail and synergizing high design, textile manufacturers and buyers, fashion week includes ramp shows by the leading retail labels, high- street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. PFDC Sunsilk fashion week 2014 day 3rd featured the continuation of the afternoon high street fashion shows with generation,  Roodaba Omer, Bareeze, man and Gul Ahmed and designer prêt-a-porter shows by Fahad Hussayn, Republic by Omer Farooq, Body Focus Museum, Maria B, Nida Azwer and Karma Pink later in the evening.
The success of PFDC Sunsilk fashion week continues to prompt private sector association to grow in their engagement of the platform to launch new products, marketing companies and promotional activities. Day 3rd of PFDC Sunsilk fashion week 2014 marked the return of Magnum to the plate form for the second consecutive year with their popular custom made ice cream bar, Magnum pleasure Spot. Title sponsors Sunsilk also extended their patronage as red carpet sponsors and hosted an exclusive Sunsilk ‘Guess the bottle, lounge at PSFW.   Official beverage partners diet pepsi hosted a media lounge and undertook complimentary sampling while fed Ex- GSP Pakistan Gerry’s international, PFDC’s official logistics partner, also hosted a media lounge at the event. Abbas Carpets and special handling and travel partner PIA also partnered with PFDC for the first time at PSFW. All theses activities will continue through the remaining days of PFDC Sunsilk fashion week 2014. Further, PFDC Sunsilk fashion week day 3rd was styled by the creative teams at Nabila’s and NGENTS.
This Show is begin produced and choreographed by HSY events, with front stage management by Maheen Kardar Ali, back stage management by product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and team at Dragonfly. Hum TV/Stylo 360 are the official media partners,   CityFM89 as the official radio partners and all public relations by Lotus Client management & Public Relations. 
High-street fashion shows
Generation opened the high street fashion segment on day 3 of PFDC Sunsilk fashion week 2014 with their debut PSFW collection titled “ water on Ajrak” , Following Generation was designer Roodaba Omer who made her eamp dubt at PFDC Sunsilk fashion week’s high street segment with tehzib. The third showcause of high street fashion segment was presented by Bareeze Man who made their runway dubt with their spring summer collection “Introspection in the country, and Other Dalliances”. For this collection the brand furthered its signature of reimagined Eastern and western clothing. 
The Concluding high street fashion show of the day was showcase premium textile house Gul Ahmed who exhibited the brand’s “Ethnic meets Contemporary” collection.
Designer Showcase 
Fahad Hussayn
PFDC Sunsilk fashion week 2014 day 3 was opened by the designer Fahad Hussayn who showcase a collection titled “Kaala Pani” The Acclamed model Zara Peerzada walked the ramp as the designer’s showstopper.
Republic By Omer Farooq
Following Fahad Hussayn, men’s wear designer label Republic by Omer Farooq showcased a collection titled “Back to the Roots”. The final designer showcased of act 1 was by Body Focus Museum who presented their spring summer 2014 collection titled “Satorial philology and Deconstructions”. 
Maria .B
The first show of the act 2 was presented by Acclaimed designer brand Maria.B who showcased a collection of Luxury/prêt wear titled “ ladakh connection” at PFDC Sunsilk fashion week 2014. 
Flowing Maria.B, the designer Nida Azwer showcased her new collection titled “the urban jungle collection”. 

Karma Pink
PFDC Sunsilk fashion week 2014 dayb3 finale was presented by the designer label Karma pink who presented their spring summer 2014 collection titled “ Karma ki rajasthani Kahani”. The collection derived its inspiration from the soul, spirit and sensuality of Rajasthan. 
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